Digital Marketing – WHAT TO DO?

In Bangalore there are more start-ups and scale-ups happening. I find a pattern of questions that most of the business owners have with them concerning digital marketing. Let me see if through this post I help answering those questions that they have.

As a start-up, Is there a need to invest on branding at all? A simple focus on product/service is much better. Isn't it?

Take it from me, its one of the fundamental aspects any company (be it start-ups or scale-ups) needs to get right. Branding activities help communicate your business idea to your prospects in a way they see your product/service as a value proposition. Investing on digital creatives like logo, website, social network profile images, email designs and your digital stationary – mail ids, flyers and ads will pay you huge dividends in future.

I have a great website that has all information my clients & prospects need to know about our product/services. But it's not SEOized. Will SEO really help?

Again any business- small or large has one never ending requirement; Finding a prospect. Thankfully, search engines allow a prospect to find products/services they want. SEO is an art and a technology to ensure your site ranks higher than your competitor's. Higher the ranking better the traffic density. Now the only other possible way to get such traffic is by way of Ads on Google, Yahoo or Bing. As you all know the average cost per hit is around $4 for any industry. If 1000 visitors hit the site then company ends up paying $4000. By SEOizing your site, over time you end up with zero costs for a similar or a higher traffic. Considering that most business owners don't have time for learning SEO and implementing on their site, its still a lot cheaper to hire a SEO expert and reach the goal. So you do the math and see if SEO really helps. It occurs to me that SEO is the best investment online. SEO is like a hen laying golden eggs. Why not have it then?

Will social media benefit business? Is business possible on social media?

Never doubt that! One of the primary benefits of social media is its a great way to find and connect with your target audience (market). More people today spend at least an hour on social media every day. Would you not like to use that opportunity to connect with them? And also let's face this. Human being relate to another human being. You and I connect with people/faces much better than connecting with a logo/brand name or any other thing. So being social is in trend and its something no business owner can ignore any longer. Benefits like the ability to have global/local visibility, providing value with posts, blogs and tweets to prospects/customers, listening to and instantly serving a customer make business owners embrace social media with much stronger appetite. Always understand “Business is driven by relationships; being social, being engaging and being responsive always builds relationships”.

I can add more to the list of questions. But am sure this is good to go. If you have any particular comments or questions, please get in touch with me. I would be glad to answer those for you.

Try digital marketing and see how your business benefits. If you are looking for digital marketing experts- check http://www.ubheda.com