Why's of a website...

Dear Business Owners,

How many times have you been involved in one of these conversations below?

• Website feature is what am looking for my business?
• Can you give me an idea for the cost of the website only?
• We have a limited budget for our website? We just need someone to make it look the way we want. Can you?
• We want a website to only put some info of our products/services. Can you build a static website?

Am sure you would have probably encouraged and engaged in one or more of such conversations for your own business websites. Nothing wrong. Its usual and its in trend also.

In many of my interactions while prospecting, I have invariably come across situations involving me to fend these questions. As any respectable business should, I try my best to understand the client's perspective and bring in awareness of the web as a technology partner than just a feature for their business. If they don't see the value, then politely I send them on their way.

While I understand having limited budgets, digging deeper I’ve found many companies have “limited budgets” simply for the fact that they still don’t see the value in a website. Limited budgets often mean, “we don’t want to spend the money”, Not, “we don’t have the money.” Chances are you have the money, you’re just spending it in areas that you shouldn't be and not saving more in other areas. The web and its technologies allow you to save money.

But the fact of the matter is business scenario around you is changing and changing big time. Today web is changing and challenging the way people do business.

For those who think they have limited budget for their websites – I will enrich you with probable advantages you can have with a strategy embedded in your website development.

• Well designed websites can reduce lot of desk work you do otherwise.
• No hiring people to send emails, company profiles and spending a large amount of business hours in talking about services/advantages.
• Hiring different people to work in different time zones & be skilled in different languages.
• Lean staff means salary savings and office space available for more skilled workers.
• Blogs can sell much better than a marketing person.

Are you still thinking you have limited budget? Think again.

And for those who do not know the power of web/internet and are clear that website is just an online presence or an added feature that has no ROI – WAKE UP!

We're no longer in the era of fixed appointments and elevated pitch opportunities. Today, we run to the search engines for info on product/company/services. We turn to collaborative consumption before making trusted decisions. Decisions are made on real responses and reviews from real people who bought your service/products. Now if these were available for your business online, can ROI be measured?

Ubheda's Golden Advice - “SPEND SOME MONEY. EXPERIENCE THE POTENTIAL OF ONLINE BUSINESS. A good website works hard for your business. Infact, much harder than your employees.