What is it about? It’s the
power of Social Media. Today Social
Media Networks are an important tool for marketing. Marketers are increasingly using and finding
value in growing their businesses on Social Media Network. The broadcast and print media have finally
taken a back seat to the power of Social Media, as today the consumers are
spending less of their time in front of news papers and televisions to decide
on their spend. It’s no surprise that a
majority of those connected to the internet (that is about 2 billion of us)
talk about their purchases and look for opportunities or best deals every hour
of the day, in countless of social media. They increasingly seek out
references, opinions and reviews on-line about products and purchases before
making purchasing decisions.
Why Social Media Network is such a hit? Simply coz it is for us, Human Beings. We all
love conversations. Conversations are around us everywhere. Also note, Market itself is a conversation. This aspect of listening and then engaging
with consumers online and on-demand is possible only in social media. The prevalence of Social Media Network has
not just grown but exploded coz of this innate nature. Company reputations are
made every hour through the millions of conversations taking place on Social Media
Network. A prospect trusts these conversations and engagement model than the
company’s claims on their website.
How do you go Social and grow? Conversations are not new to any of
us and so for corporate too. And most of
us now know how to use the social media network as a marketing tool. The
challenge or the trick is to re-invent the company culture to make it social i.e.
conversation centric which is also customer-centric in approach. So your conversations are the separators of
prospect base and the customers. Now being
social forms the basis of your business growth.
With conversations as the backbone of your efforts, the only limit to
how your business can connect and engage with audience to grow is your own
imagination.
Social Media will continue to
draw your potential customers and retain existing customers. The most important
thing for you now is to go social with a strategy to execute and monitor it. So
look to go social and experience how it can influence your business. The time
is right now as conversations are already happening in the Social Media
Networks. Don’t miss out. If you need our expertise to get you started, drop a
line.
Shiv Karthik.
karthik.shiv@ubheda.com
